NMKR CEO Urges Cardano to Seize This Rare Marketing Opportunity

NMKR founder and CEO Patrick Tobler believes Cardano has a rare opportunity to partner with a globally recognized marketing powerhouse capable of attracting users.

Notably, Patrick Tobler has reignited discussion within the Cardano community by arguing that the blockchain’s next major challenge is no longer technological development but user adoption and marketing.

Key Points

• NMKR founder and CEO Patrick Tobler believes Cardano has a rare opportunity to partner with a globally recognized marketing powerhouse.
• Serviceplan Group released a 56-page proposal focused on Cardano branding and enterprise adoption.
• The agency is known for working with major multinational companies, including Uber, Lufthansa, and BMW.
• Serviceplan described the marketing as the missing layer connecting Cardano’s technology to real-world adoption.

NMKR Founder Says Cardano Needs Marketing

In a recent commentary, Tobler stated that Cardano offers strong technology but still lacks the visibility to attract users.

“Tech is good. But Cardano needs users. We need marketing,” Tobler said.

His comments followed the release of a proposal from Serviceplan Group, a leading marketing agency network. The organization released a 56-page proposal detailing how Cardano could strengthen its branding and accelerate enterprise adoption.

According to Tobler, the opportunity is significant because Serviceplan regularly works with multinational corporations such as Uber, Lufthansa, and BMW. Consequently, he described the proposal as a rare chance for Cardano to expand mainstream awareness and warned the ecosystem not to overlook it.

Serviceplan Calls Marketing the Missing Layer for Cardano

Serviceplan reinforced Tobler’s argument by describing marketing as the missing layer connecting Cardano’s technological strengths to real-world implementation.

The agency argued that enterprise organizations require more than technical promises. Instead, they need clear communication, practical evidence, and confidence that the infrastructure can reliably support mission-critical operations.

Furthermore, Serviceplan distinguished itself from conventional marketing firms by highlighting its direct involvement within the Cardano ecosystem. The company stated that it had already deployed production-level infrastructure on Cardano through the Masumi Network, positioning itself not only as a marketing agency but also as an active ecosystem builder.

The proposal repeatedly emphasized that this combination of enterprise marketing expertise and hands-on blockchain deployment experience makes the potential partnership uniquely valuable for Cardano.

Cardano’s Push for Greater User Adoption

For years, Cardano has built its reputation on academic rigor, peer-reviewed development, and security-focused engineering. Nonetheless, critics have argued that competing networks have surpassed Cardano in user growth, ecosystem activity, and public visibility.

Addressing these concerns, Cardano founder Charles Hoskinson has outlined plans to attract users and liquidity from other ecosystems such as Bitcoin and XRP through DeFi initiatives. In his view, these efforts could channel billions of dollars into the Cardano ecosystem.

In addition, Hoskinson has stressed the importance of creating permanent community hubs capable of fostering developer collaboration and incubating new blockchain projects. Moreover, he has repeatedly argued that the crypto industry must return to its foundational principles to attract mainstream users and rebuild long-term trust.

Although the Cardano community has largely supported these proposals, Tobler believes the ecosystem also requires a full-scale marketing strategy capable of driving user growth.