Amazon in talks with OpenAI to develop custom AI models for Alexa and broader product suite

Amazon has entered discussions with OpenAI on developing customized artificial intelligence models that could be used across Amazon’s AI products, according to a report from The Information.

The talks come shortly after reports that Amazon may invest as much as $50 billion in OpenAI as part of a new fundraising round. Other participants in the round are said to include Nvidia, Microsoft, and SoftBank.

Customized OpenAI models could be used to enhance Amazon products such as Alexa, potentially improving performance by tailoring responses and behavior to Amazon’s ecosystem and customer experience requirements.

OpenAI emphasized its existing relationship with Amazon Web Services, saying it remains focused on a multiyear agreement valued at roughly $38 billion that gives OpenAI access to AWS infrastructure for running AI workloads.

The potential collaboration adds another layer to Amazon’s AI strategy. The company maintains a close relationship with OpenAI rival Anthropic, whose models are used in Amazon-powered assistants and agents across shopping, coding, and data search.

Any deeper engagement with OpenAI would place Amazon in the position of working with competing model providers to support different parts of its AI stack.

The discussions also underscore pressure on OpenAI to secure significant new funding as it faces long-term spending commitments to cloud providers totaling more than $600 billion through the early 2030s.