Doodles Reanimates Universal Monsters in Halloween Web3 Crossover

Miami, FL — Doodles, the next-generation entertainment and Web3 company founded by world-renowned artist Scott Martin (aka Burnt Toast), has teamed up with Universal Products & Experiences to reimagine some of cinema’s most iconic characters — the Universal Monsters — through its vibrant and playful creative lens.

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Timed perfectly for Halloween, the collaboration brings Frankenstein’s Monster, Dracula, and The Bride of Frankenstein into the Doodles universe through collectible Telegram sticker packs, serialized digital comics, and a hero short film that merges classic horror nostalgia with Doodles’ signature colorful style.

Classic Icons, Modern Storytelling

The partnership bridges nearly a century of cinematic history with the next generation of digital entertainment. Universal Monsters — first introduced during the golden age of Hollywood — have defined the modern horror genre, giving the world timeless figures like The Wolf Man, The Mummy, and The Creature from the Black Lagoon.

These stories of misunderstood outsiders continue to resonate, and through Doodles’ lens, they’re now being introduced to a global digital audience.
“Doodles has always been about imagination and creativity — reshaping familiar ideas into something playful, emotional, and new. Universal Monsters are part of the DNA of modern storytelling, and bringing them into the Doodles universe lets us celebrate that history while showing what creativity looks like in this next chapter of entertainment.”

Scott Martin, Co-Founder & CEO of Doodles
A New Kind of Entertainment Company

Since its founding in 2021, Doodles has evolved from an NFT collection into a multi-platform entertainment studio that connects art, music, collectibles, and storytelling. From global collaborations with Adidas, Crocs, and G-SHOCK to immersive installations like Doodles at CAMP Chicago, the brand has built an expansive creative universe where fans directly participate in story-driven experiences.
“We’re building a connected entertainment universe where fans can experience Doodles across mediums — from animation and music to fashion and games,” Martin added.
This latest collaboration with Universal Products & Experiences marks another major milestone in Doodles’ mission to merge pop culture heritage with digital creativity.

Universal Monsters, Reinvented for Web3

Through its partnership with Universal Products & Experiences (UP&E) — the division that manages NBCUniversal’s global entertainment IP — Doodles brings these legendary horror icons into the modern digital landscape.

UP&E’s portfolio spans everything from Universal Pictures, DreamWorks Animation, and Illumination to NBCUniversal’s global theme parks and consumer experiences, making it the ideal creative partner for extending the Universal Monsters legacy into Web3 and digital collectibles.

By combining Universal’s timeless IP with Doodles’ interactive storytelling approach, the collaboration transforms legacy characters into new digital identities that can live across platforms, from comics to collectibles. The partnership showcases how traditional entertainment giants and emerging Web3 studios can work together to redefine fandom for the connected generation.