oneZero Financial Systems appointed Asiff Hirji to its board of directors, adding an executive who previously led operations at Coinbase during the crypto exchange’s rapid expansion and held the top job at TD Ameritrade and Saxo Bank.

Former Coinbase, Saxo Bank Executive Joins oneZero Board

Hirji served as president and chief operating officer at Coinbase from 2017 to 2019, a period when the company’s revenue surpassed $1 billion and its valuation reached $8 billion following a $300 million funding round. The company expanded its workforce nearly fourfold during his tenure.

Before joining Coinbase, Hirji spent four years as president of TD Ameritrade from 2003 to 2007, overseeing the online brokerage during what the company described as a growth period. He also chaired the board at Saxo Bank, a European online trading platform, from 2014 to 2015.

Also recently, the company named Adam Collins as Head of Institutional Sales for the Americas and EMEA. Collins previously worked at LSEG FX, Capital Markets, where he was the EMEA Head of FX Sales.

Hirji Brings Crypto and Traditional Finance Experience

The executive currently serves as president of MoonPay, a crypto payments infrastructure provider where he was appointed in March 2025. He has also held leadership positions at Figure Technologies and advised Brazilian digital bank Nubank.

“After being introduced to oneZero’s management team in 2024, I was impressed by the company’s leadership and momentum in transformative market initiatives both in institutional banking and in the evolving brokerage landscape,” Hirji said in a statement.

oneZero provides trade execution, pricing and risk management technology to brokers, banks and institutional investors. The company, founded in 2009 and backed by private equity firms Golden Gate Capital and Lovell Minnick Partners, says its platform processes more than $250 billion in average daily volume and handles 14 million transactions daily.

Related stories: oneZero Targets Regional Banks with Its New FX Swap Pricing Tech

Technology Firm Eyes Expansion Plans

Andrew Ralich, oneZero’s chief executive and co-founder, said Hirji’s background running large brokerage platforms and working with digital assets would support the company’s expansion into new areas of capital markets.

“Asiff’s track record in scaling innovative fintech platforms, from leading global brokerages to advancing digital asset adoption, makes him an invaluable addition to our Board,” he added.

Hirji holds a computer science degree from the University of Calgary and an MBA from Western University’s Ivey Business School. He teaches private equity at the University of California Berkeley’s Haas School of Business.

The executive spent time as a partner at TPG Capital from 2007 to 2013, focusing on financial services and technology investments, and worked as chief restructuring officer at Hewlett-Packard from 2014 to 2016, helping to split the company.