The Harsh Reality of New Crypto: Just 7% of Major Tokens Beat Their Launch Price

The firm tracked 113 coins since their token generation event (TGE) price, with only 8 of them now above that price, a median return of -95.7%.

The sample is limited to projects with a market capitalization above $100 million as of July 21, CryptoRank told CryptoPotato.

CryptoRank Study: Eight Exceptions to the Rule

Eight coins included in the survey are in profit, led by $HYPE, $ONDO, EVA, and $NIGHT.

Hyperliquid’s $HYPE was up 1,519% from its launch price at the time of the survey’s publication on July 21st. Ondo Finance’s $ONDO followed at 101.4%, with EverValue Coin (EVA) and Midnight Network ($NIGHT) up a more modest 20.3% and 16.5% respectively.

These figures are revealing, as we can see that even among those that are up, only a small handful showed outsized performance, with six of the eight achieving double-digit increases at best. It’s worth noting that $HYPE was also listed in the new S&P Pantera Digital Asset Index, which excluded many high-performing crypto assets, including Bitcoin.

Why the Decline?

CryptoRank states that sell-offs, thin liquidity, and regulatory uncertainty were the main causes of major drawdowns in these projects, although the market has also observed major crashes due to exploits and other factors in the last two years.

Only 7.1% of Tokens Launched Since 2024 Are Still in Profit

Out of 113 projects with a market capitalization above $100M, only 8 are trading above their TGE price, while 105 are already in the red.

This highlights how difficult it has been for newly launched tokens to sustain… pic.twitter.com/PbjCiBD5Jd

— CryptoRank.io (@CryptoRank_io) July 21, 2026

The tokens studied spanned a wide range of niches in the crypto industry, including DeFi, gaming, and various infrastructure projects. The findings come as the broader market recovers, with bitcoin climbing above $66,000 this week on higher ETF inflows and weaker US inflation data.

You may also like:

• Bitwise CIO Predicts the Biggest Crypto Bull Market Yet – These 2 Investments Could Lead It
• HIP-4 Upgrade: Hyperliquid Opens Door to Permissionless Prediction Markets
• Forget Bitcoin Bottom: Analyst Says These Altcoins Could Move First